How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent…
Browsing: Strategy
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR
Marketing departments may not realize the seismic impact a new regulation will have on their…
Don’t Confuse Digital With Digitization
Digitization involves standardizing business processes and is associated with cost cutting and operational excellence. In…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Why good design and social conscience should underpin business and marketing strategy
Laura Qureshi and Martin Cox have some tips for nailing good design, and discuss how building…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Visual search products like Google Lens could revolutionize online shopping
Google announced new badges in its image search in August, just a day after Pinterest updated its…