INTERACTIVITY: ADVERTISING’S HIDDEN ENEMY
The advertising and marketing industries had a dream. The dream was that interactive media would…
Browsing: Streaming Video
How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
What will Amazon’s video home assistant mean for advertising?
Amazon’s new video device, Echo Show, is getting publisher attention The Amazon Echo Show, the…
Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming
Live video has emerged as an important tool in the marketer’s arsenal. With streaming video…
Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video…
Inside the rapidly changing world of Television
The Future of Television: Where the US Industry Is Heading The digital disruption of the…
Clash of the titanic brands
Amazon takes on YouTube with launch of Amazon Video Direct Amazon unveiled its own plans to…