‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
After the year we’ve just gone through, it seems dangerous to count on anything going…
Browsing: Streaming
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
Not A Toy Story: How Brian Goldner Is Transforming Hasbro
It’s Friday night and The Uncommons in Manhattan’s Greenwich Village is running at full tilt.…
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…
TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
How Spotify Broadens Your Musical Tastes
New research shows that streaming music subscribers listen to a more diverse array of artists…
What’s the Next Social Network? Think Music
Opinion: Consumers are ready to accept brands on their favorite streaming platforms We plug into…