What We Can All Learn From the New York Times’s Amazing Transformation
Over a decade ago, the newspaper industry as we know it was on its last…
Browsing: Subscribers
WINDS OF CHANGE ARE BLOWING IN THE STREAMING INDUSTRY
Netflix’s stock market crash this week has put the entire streaming sector on notice. There…
Enter a new era in retail marketing
PRET A MANGER & THE RISE OF RETAIL SUBSCRIPTIONS Cafe chain Pret A Manger has launched its coffee subscription service in New York…
A new era of media is seemingly being born
THE RISE OF SUBSTACK The media industry has been among the hardest hit by the pandemic. In the…
‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis
Bob Cohn joined The Economist Group in February after more than a decade at…
Why advertisers are leaning into digital publishing strategies
The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the…
Five Ways to Supercharge Your Email Marketing [Infographic]
With new social and messaging platforms emerging every day, it’s natural to wonder whether email…
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI. You’re running a new startup and…
How subscription models can boost ad revenue
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months…
A TIMELINE OF MOVIEPASS’ MANY RIDICULOUS BUSINESS PLANS
STOP ME IF you’ve heard this one: MoviePass, at this point the Benny Hill of subscription…