Why free stuff makes us irrational
When something is free, people feel a positive glow — and standard cost-benefit analyses go…
Browsing: Substack
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
A new era of media is seemingly being born
THE RISE OF SUBSTACK The media industry has been among the hardest hit by the pandemic. In the…
Is email the next media pivot?
Newsletter media brand Morning Brew has had quite the year, building a formidably engaged audience…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
‘People want to take back their mind’: Substack CEO Chris Best on the growing appetite for paid newsletters
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify – This article first appeared in www.digiday.com Seeking to build and grow…