COVID-19 on Campus: How Should Schools Be Redesigned?
Redesigning academic institutions so that they can re-open and function safely in the aftermath of…
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How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
MOBILE CX: HOW BURGER KING, CHIPOTLE & MORE ARE GETTING IT RIGHT
For decades, brands competed on price, product, place and promotion. More recently, marketers have gone…
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
You need to deal with people as they are. People are not rational. You can…
THE DAWN OF MOBILE CONVENIENCE STORES—AND (MAYBE) FREE RIDES
SIX YEARS AFTER a startup called Uber made it easier than ever for anyone to make money driving…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…