Mazda skids across the screen in distracted driving ad
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to…
Browsing: Super Bowl
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
Ad Campaigns Tag Along as Men Embrace Different Paths
It wasn’t that long ago that commercials for the body spray Axe spoke to a…
Brands are using influencers like ad agencies
An increasing number of brands are going straight to Instagram stars and social stars on…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
Brands are showing their values with inclusive Muslim campaigns
Brands are promoting Muslim inclusivity in Trump’s America Two schoolgirls, dressed in hijabs, engage in…
Bud Light Goes Full Willy Wonka With Golden Cans And Super Bowl Tickets For Life
No word on boozy Oompa Loompas, but it gives football fans a dream contest of…
How to invest in better marketing
Use a “bucket strategy” to keep enough marketing cash on hand. The “Bucket Strategy,” made…
What You Need to Know to Improve Your Content Marketing
Should your business’s marketing strategy include content marketing? As you might expect, it depends. But…
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…