Global: Has advertising lost its connection with consumers?
Advertising has always been designed to attract consumers to products and brands but is it…
Browsing: Survey
Beyond Profit Podcast: A Discussion with StrawberryFrog CEO Scott Goodson
According to a major study of consumers by StrawberryFrog and the Reputation Institute, 69…
Advertising During the COVID-19 Outbreak: What Audiences Want
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also…
The advantage of Artificial Intelligence in market research
An issue across every sector, from market research to employee engagement and government relations, is…
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
Most Companies Haven’t Adopted Emerging Technologies Yet
Blockchain and AI generate buzz, but uptake is incremental merging technologies like blockchain and artificial…
Would Consumers Rather Lose Their Phones or Their Wallets?
How important have smartphones become to modern life? Would consumers rather lose their phones or…
Gender Stereotyping in Digital Advertising [Infographic]
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…