Sales and Marketing Alignment: Why Marketing Leaders Should Step Up
If you’re a CMO or vice president of marketing, sales and marketing alignment is likely…
Browsing: Survey
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…
How to Impress the C-Suite With Revenue-Driven Marketing
Ever dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing…
Marketers value AI but are not using it yet
Demandbase survey: Marketers sure like them some AI Once upon a time, we writers would…
Influencer Marketing Hit the Mainstream in 2016 (Report)
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this…
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States,…
Boys will be boys or will they…
Boys’ body image affected by advertising, study finds This has prompted suggestions that the industry…
Care to know the brains behind the beauty
Multi-country Beauty Care Survey How women spend time on Beauty Care and What prompts them…
How Industry Leaders Create Strong Brands.
Want To Dominate Your Market? Pick A Word. One word can change the direction and…