Marketing March 26, 2020 0 The renewed importance of SWOT and PEST analysis in volatile and vulnerable conditions Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to…
Marketing September 15, 2019 0 We need a new ‘third way’ to set marketing budgets Zero-based budgeting hurts long-term brand-building, while advertising-to-sales ratios are entirely arbitrary. There’s a much better,…
Advertising July 24, 2019 0 How to Build A Winning Advertising Agency New Business Program This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog…