AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
Browsing: Talent
The times are changing: what a solid client-agency relationship looks like
A client and their agency should be like business partners, says Graeme Sanford, with each…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…
CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
Talent, adapting to the pace of change and managing content flow across multiple platforms are…
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…
Talent Isn’t Fixed and Other Mindsets That Lead to Greatness
When we welcome the creative struggle we’re more likely to succeed. In the creative world,…
Agencies: Going under the scanner
More Agency Reviews Expected This Year, Study Finds The relationship between advertisers and their agencies…