Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
Browsing: Targeting
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…
It’s LinkedIn’s Turn to Enable Brands to Track Which Audience Types Visit Their Sites
Brands can also filter by date range to analyze the impact of their campaigns LinkedIn…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
HelloSociety says engagement rates are 60% higher An influencer with a smaller but more loyal following…
Bypassing creative: How agencies are turning influencer posts into programmatic ads
Agency January Digital wants you to see influencer posts more than once. When it promoted…
Guinness on how it is creating an ‘ageless’ brand
The iconic beer brand says it is prioritising digital targeting and the creation of new…
TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
Pinterest Adds Retargeting Options for Pins, Websites
Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins…
Making the case for social media’s marketing value
The hot topic of day two of Social Media Week London was ‘proving the value…