Go for the Email Gold by Using These Winning Strategies [Infographic]
Win more business by using these medal-worthy email marketing strategies. “Use demographic and location data…
Browsing: Targeting
The Psychology of Successfully Marketing to Millennials [Infographic]
Want to know more about Millennials and how to market to them? Here’s a look…
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow…
How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…
5 Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs…
The Art of Old School Marketing to a New Generation
It all began with the insight that a whole generation were not tuned into great…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…