#TheFutureIsExciting: Inside Vodafone’s Global Brand Refresh
Vodafone is opting for optimism in a new global brand positioning campaign that is rolling out across…
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The Merging of Marketing and Human Resources [Infographic]
We all know about the importance of aligning marketing and sales teams, but here’s a new…
THE REAL PROBLEM WITH VOICE ASSISTANTS LIKE SIRI IS YOUR BRAIN
A FEW DAYS ago, I finally bought a pair of AirPods. Apple’s funny-looking ear-computers have been…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Blockchain marketing technology has arrived and is about to explode
When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin.…
Advertising trade groups deeply concerned about Apple’s cookie blocker
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More
“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue…
Tech for tech’s sake will get you nowhere: get your idea right first
Thinking idea first, platform second, is the key to great tech innovations, writes Samantha Ramlu. Remember…
Future-watching: megatrends every marketer should be keeping an eye on
Michael Valos and Alvin Lee explore megatrends in tech, culture, society and institutions. “If by…