Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…
Browsing: Technology
Staying one step ahead at Pixar: An interview with Ed Catmull
The cofounder of the company that created the world’s first computer-animated feature film lays out…
PR and media in rapid mobile-powered transition
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed…
From Ikea, 7 Key Insights On The Future Of Home
Ikea interviewed 12,000 people to find out what home means to them. The big priorities?…
Shopping at the speed of sound
Mary Meeker 2016: Voice Search Is The Next Big Thing Believe the hype when it…
How Two Industrial Design Titans Are Helping Brands Simplify Tech
Future Facility, a spin-off of the British firm Industrial Facility, wants to make networked products…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
When in Times Square, Dove goes weather proof!
Dove experiments with weather sensitive billboard in ‘April Showers’ campaign https://youtu.be/VUHPwL3YIeE Dove, Unilever’s personal care…
Content, data and technology: Which matters more
Content, data, technology. Which has the biggest effect on achieving advertising greatness? https://youtu.be/e181IgXFDqA This is…