Focus on technology hinders true digital transformation
One of the major preoccupations for companies globally as they look to the future, is…
Browsing: Technology
Marketing Hiring Trends for 2016
Which areas of expertise and which skill sets are most in demand by employers looking…
Behind Visa’s digital marketing strategy
For Visa, Marketing Technology Is About Making Data Actionable eMarketer: How has the role of marketing…
Unified commerce is Holy Grail most retailers are still seeking: report
While 85 percent of retailers consider unified commerce a top priority, most are not making…
What SXSW 2016 means for mobile marketers
In Austin, it’s perfectly normal to eat nachos for breakfast – a reflection of the…
How Absolut innovates with tech
Spotlight on Absolut’s Afdhel Aziz: Online innovation around an offline product Absolut Vodka has remained…
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…
How AI Is Making Its Way Into Marketing
Artificial intelligence is firmly in the spotlight this year as global tech firms continue to…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…
Virtual skis and smart toilets: a journey into the future of branded tech
Tony Cullingham, the Watford Advertising course leader, imagines the future of technology and brands. …you…