Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
Browsing: Technology
SPORTS DATA: MAKING BUNDESLIGA CLUBS EVEN BETTER
In our latest Focus: Tomorrow video, we find out how the DFL’s innovative measures work in a…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Marketers need engineers with business chops
Swept up in a wave of digital transformation, today’s marketers are being asked to de-silo…
The next technological disruption is coming. How will we adapt?
“What has happened in terms of technology in the last few decades will indeed drive…
11 infuriating Apple glitches, and the best ways to cope with them
Though known for slick, intuitive design, Apple has let a bunch of glitches and poor…
SmartBrief report: 4 must-watch technologies for today’s marketers
Savvy marketers know that technology is the way to reach target audiences with the right…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…