Advanced Advertising: The Sum of Its Parts
Advanced Advertising at Paramount Advertising I have a weird job. I lead Advanced Advertising for Paramount.…
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Social media is dividing us. Together, we can redesign it
Amid a crisis of health, hate, and truth online, companies need to take a stand…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The coronavirus pandemic brings uncertainty to the advertising business as much as…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent…
TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
Online video needs a fundamental rethink, says Unruly
For a number of years, conventional wisdom has stated that the shorter the online video…
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…