Audiences are moving but no-one’s talking about it
Key audiences are moving to non-advertiser supported channels, yet not enough people are talking about…
Browsing: Television
THE FUTURE OF TELEVISION IS … MORE TELEVISION
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
TV ads set for digitally-driven comeback
NEW YORK: Television advertising is truly succumbing to the “digital revolution”, and is likely to…
New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…
Why Ad Buying Terminology Needs Standardization
Analysts waste too much time relabeling data sets Decoding ad tech lingo can be a…
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…
HOW TO BE A TELEVISION FUTURIST IN FOUR SIMPLE STEPS
It’s that time of year again! Every December, like clockwork, a sloshed colleague sidles up next…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…