Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Browsing: Tesla
China first: The untold story of how Starbucks has cozied up to the Communist Party in pursuit of explosive growth
In April, when Howard Schultz returned to Starbucks for his third and—the company swore—final stint…
Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…