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Why the design thinking process is so important: a primer
The design thinking process might seem mystifying at first glance—but the five-step process boils down…
Browsing: testing
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves…
COVID-19 on Campus: How Should Schools Be Redesigned?
Redesigning academic institutions so that they can re-open and function safely in the aftermath of…
Making the most of Facebook marketing
5 tips for optimizing your Facebook campaign Advertising on social platforms such as Facebook has…
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a…