Is there a case to revisit the Case Study Method?
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business…
Browsing: The Economist
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis
Bob Cohn joined The Economist Group in February after more than a decade at…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…
An Exceedingly Good Solution: Looking back on 30 years of Brand Valuation
How to measure the true value of a brand? Back in 1988, we developed a…
Erik Spiekermann: No Free Pitches
German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
The Economist doubles down in expanding its VR network
The Economist, after widely broadcasting its dedication to fact-based analysis in the aftermath of the…
Yes, Some Social Media Platforms Are Better for Your Brand than Others
For marketers juggling a million different tasks and to-do lists, social media platforms can feel…
Why ads are giving way to search, social, content
The Ad-Pocalypse: We Are Already In The Post-Advertising Era Rod Banner has been a trailblazer…