Hoka shoes: a case study in growing, slowly
Hoka, a premium shoemaker, has grown to over a billion dollars of annual sales; 11…
Browsing: The Wall Street Journal
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
Keeping Brands Safe in an Angry World
Two years ago, in the late New Zealand summer, a lone gunman live-streamed his first…
This new Facebook ad targets the only people left who actually like the brand
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can…
NEXT GENERATION OF HORSESHIT
You’d think that after 10 plus years of hysterical “millennial” horseshit that went nowhere, the…
Too many designers worked for free in 2020
How have freelance designers survived the pandemic? A new survey of more than 11,000 of…
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
The Olympics will be in 2021. The branding will still say ‘2020’
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…
5 Revolutionary Digital Marketing Trends With The Power to Shape 2020
Digital strategies are all about innovating and improving existing tactics. When a trend is adopted…