Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Browsing: Think with Google
Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they…
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…