Strengthen Your Leadership with the Science of Awe
This Nano Tool for Leaders from Wharton Executive Education offers techniques for developing an “awe…
Browsing: TikTok
‘Turn on the comments you cowards’: Why are brands blocking feedback on social?
Social is supposed to be a conversational channel, so why are brands turning off the…
Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
TikTok’s plan to open a retail store is bonkers. Here’s why
TikTok has plans to launch an online shop in its U.S. app, putting it in…
Why Reddit’s recent blackout could be a real problem for advertisers
Numerous communities on Reddit have gone dark, essentially taking themselves offline, in protest of how…
Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
‘Frugal flexing’ is a challenge for luxury brands
Younger consumers are happily buying fake luxury goods at a fraction of the price of…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…