What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
Browsing: TikTok
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
TikTok continues to be a brand marketer darling despite its geopolitical dramas
TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
Google unveils a more visual search experience for the TikTok generation
Google today announced it’s revamping the traditional Google Search experience to allow users to more…
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
How TikTok’s pushy watermark boosted its brand—and hurt Instagram
TikTik’s logo has become one of the most recognizable in digital culture—thanks in part to…
Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…
Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
Want to get married in the metaverse?
Dive Brief: Taco Bell is bringing its wedding services into the metaverse following five years…