How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…
Browsing: TikTok
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Want Fresher Creative? Stop Siloing Your Agencies
4 strategies to avoid the copycat sea of sameness Modern brands are increasingly complex, the…
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers,…
Doja Cat, Taco Bell, Mexican pizza, and the making of a marketing unicorn
If you think this confluence between celebrity and brand can’t be copied, you’re right. But…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
22 apps designers can’t live without
There’s no doubt that technology has transformed the design world. While much of the design…
YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…