Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
This story, originally published in Forbes’ May 2020 issue, has been updated to incorporate breaking…
Nonsurgical cosmetic methods, like nose and face shapers, are all over social media as users…
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
The company grew from a scrappy startup to a digital media player. Now it’s clinging…
The iPhone maker’s purchase of startup Xnor.ai is the latest move toward a trend of…
Social media platforms toppled the reign of the album. The 2010s were all about singles—rewriting…
New video formats, including shoppable, are among the most exciting prospects for brands as we…
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…