AS CARS GO ROBO, THEIR MAKERS FIND NEW PARTNERS
HENRIK FISKER SPENT this year’s CES at Booth 3315, standing next to a deep red, curvaceous,…
Browsing: Toyota
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
TOYOTA ECHOES ‘THIS IS US’ IN A NOSTALGIC, HEARTWARMING HOLIDAY SPOT
Lance Acord Helms 100-Second Spot That Premiered on NBC Toyota’s holiday film, a 100-second spot…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota
AI discovered science-based insights The Mirai is Toyota’s car of the future. It runs on…
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product Design
For Roshi Givechi, partner and executive design director at global design consulting firm IDEO, the…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…