Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
Browsing: Transparency
How to build a brand with integrity
Obsessed: Building a Brand People Love from Day One Red Antler, the Brooklyn-based agency founded in…
WFA unveils world’s first guide on data ethics for brands
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years…
Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics),…
We study the UX industry. Here’s what will change in 2020
Most of us have participated in at least one “2020 vision” project at work. Now…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
Designing Packaging for Consumers’ Reality
When it comes to a product’s success, it is all about the consumer. If it…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
The Five Principles Of Trust Building
It used to be that the biggest brand in the category was the target for…