Absolut Vodka Made An Ad Where Everyone Is Naked And It’s Hilarious
“In their latest ad, Absolut employees (real, actual employees) take us behind the scenes of…
Browsing: Transparency
FACEBOOK WANTS TO FIX ITSELF. HERE’S A BETTER SOLUTION.
CHALK IT UP to a New Year’s Resolution or maybe just the ongoing fallout from Russian…
What Blockchain Challenges Mean For Advertising
It’s easy to hear the enthusiasm in the voice of John Bates, director of product…
The Marketing Group’s blockchain-backed agency Truth promises to be antidote to industry’s media woes
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100%…
The Merging of Marketing and Human Resources [Infographic]
We all know about the importance of aligning marketing and sales teams, but here’s a new…
3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing
How to best present yourself and your brand to your audience. In this video, Entrepreneur…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
HOPPING ABOARD THE SHARING ECONOMY
This is the first of three articles on the sharing economy. The goal of our…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…