Advertising September 10, 2020 0 Will Dettol’s ‘back-to-work’ ad campaign damage its brand? Disinfectant brand’s latest ad sparked caustic reaction, but will it boost or blight the brand?…
Branding September 2, 2019 0 The potent effects of colour on brands Colour is a driver of brand awareness and is inextricably tied into a brand’s visual…