The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
Browsing: Trust
Why Open Banking Represents a Seismic Shift for Fintech
Open banking, a collaborative model in which banking data is shared with third-party players, is…
10 Influencer Marketing Trends to Keep Your Eye On
The key is to success is to integrate influencers into your marketing team. Influencer marketing is…
Brands must adapt to the wellness trend
The language of wellness is no longer limited to the health and nutrition sectors, as…
How we can restore consumer trust in brands
The loss of consumer trust is a huge threat to brands. As our economy undergoes…
Trust in Advertising: Fear and Anxiety in Ad Campaigns!
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that…
What the healthcare industry could learn from Lyft and Airbnb
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Data and trust – can we find a line between benefit and Big Brother?
How much is too much when it comes to data in marketing? Can we find…
Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]
What exactly does “email personalization” mean? For some brands, it means including first name in…