CollegeHumor Helped Shape Online Comedy. What Went Wrong?
The company grew from a scrappy startup to a digital media player. Now it’s clinging…
Browsing: Turner
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
Gotta have it? Why Pepsi’s dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves,…