Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
Browsing: TV
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
What advertising can teach you about communication
What you can learn from the most persuasive adverts Whether we are presenting a business…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
The times, they are a changin…
We live in interesting and contrasting times. The world is getting frenetically digital while concurrently…
How Hollywood changed Uber and Uber changed Hollywood
Uber is going public at an $80 billion valuation in part thanks to its brilliant…
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…