Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…
Browsing: TV ads
Mazda skids across the screen in distracted driving ad
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to…
Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…
In an Age of Declining Trust, Is Advertising Actually Gaining Ground?
Consumers say they trust ads, new survey finds Trust in key institutions has plummeted in…
TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
See the Spot: Adidas’ Past Creates Its Future
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch…
New study reveals best time to show ads
There’s plenty of research and data that shows the best time to tweet or when…
The ad battle between Apple and Microsoft is back
One of the most famous advertising battles is back. After a few years of truce,…
Big Banks Make a Pitch for Hearts and Minds
Often the villains in political speeches, big banks are declaring their worth. Citigroup, a sponsor…
Ad Agency Clients Are Most Interested in Advertising on TV
Clients are also interested in advertising on digital Roughly half of US ad agency professionals…