WHY CLEVER ADS CAN BACKFIRE
When it comes to display advertising — especially online — simpler can be better. That’s…
Browsing: TV ads
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…
Celebrity endorsements carry less sway with US consumers
Consumers Trust Non-Celeb Influencers More Influencer marketing is on the rise but some approaches are…
Has Lionel Messi taken snack brand Walkers into the social-media premier league?
https://youtu.be/O3bQ7BzgGoM It’s hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports…
Super Bowl: boring and elitist marketing strategies
Isn’t it time mobile technology was used to wrestle the marketing value of the world’s most…
No diet on brand spending!
Diet Coke Is In Decline, But Ad Spending Is Not Diet Coke sales keep falling.…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…