Wasted breath and nonsense — How to avoid messed-up messages
Many companies that run radio and TV advertising waste their breath — and precious broadcast…
Browsing: TV advertising
INTERACTIVITY: ADVERTISING’S HIDDEN ENEMY
The advertising and marketing industries had a dream. The dream was that interactive media would…
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
The fourth quarter is usually a pretty stable time for the TV advertising market. The…
How DOOH Analytics Are Changing the Marketing Playbook?
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising…
How marketers can leverage the value of branded apps
In the battle for mobile engagement, branded apps hold untapped value Consumers spend an overwhelming…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
TV Advertising’s Tipping Point
Advertisers Tuning Out TV in Sign of Trouble for Media Companies Sales drop last year…
Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen Branded Integration Intel will analyze brand mentions across platforms Nielsen is trying to level…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…
How Mazda’s marketing evolved from company-centric to experience-driven
The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging…