The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…
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10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
Singles’ Day is the biggest retail day you don’t know about
What Can U.S. Retailers Learn from Alibaba’s Singles’ Day Success? In just one day —…