Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
Browsing: TV
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…
Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook
Let there be light It’s time for Macy’s entry into the holiday advertising arms race:…
Why digital brands are flocking to TV ads
Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads In recent…
Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…
Executive Spotlight Q&A: Stuart Feigley, president of Feigley Communications
Stuart Feigley Position: President, Feigley Communications Age: 52 Hometown: Baton Rouge, Louisiana Education: Majoring in journalism, graduated from LSU…
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Finding ways to keep viewers engaged Technology around TV keeps advancing, and advertisers are desperate…