We’re primed for Web3 social media but builders must do this first
The CEO of Aptos Labs says the people working on Web3 social media have the…
Browsing: Twitch
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…
Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
World Creative Rankings: the best agencies in Asia Pacific of the last 12 months
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Nothing says a media trend is here to stay quite like marketers scrambling to take…
Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
Platform Thinking to be Hyper-Relevant in 2021 and Beyond
We, marketers, love buzzwords and trying not to use one to convey just how unusual…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…