Frothing for World Cup updates? This Swedish brewer is printing Tweets on its beer
What are the two things occupying your hands while watching the World Cup? Put away…
Browsing: Twitter
How Twitter’s expanded video programming slate supports your marketing strategy
In a fragmented media environment, video on Twitter helps capture your audience’s attention. In today’s…
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media? I posed this…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
Who should brands partner with: Celebrity influencers or everyday influentials?
Platforms like Snapchat, YouTube, and Twitter are losing appeal with influencers and brands as many…
Answer back: How to connect with Gen Z
While Millennials are often dubbed digital natives, today’s teens are truly the first generation of…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
Where content marketers go wrong and the easy way to discover what an audience wants
Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer…
HOW SOCIAL MEDIA BECAME A PINK COLLAR JOB
COMPANIES HIRING FOR technical positions often slip language into their job postings that appeals to men. They say…
How Twitter’s expanded video programming slate supports your marketing strategy
In a fragmented media environment, video on Twitter helps capture your audience’s attention. n today’s…