Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…
Browsing: Twitter
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
Here’s How Designers Would Fix Amazon
Amazon is woefully lacking when it comes to user-centered design. So Co.Design asked a top design studio…
Brands that rely on Facebook face an uncertain future
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
That GIF You Just Shared? It Might Actually Be an Ad
Why brands like Bubly, Converse and Gatorade are getting into looping Imagine an ad playing…
Social Media as the New E-Commerce Platform [Infographic]
Marketers’ use of social media has evolved. When social media first joined the Internet, brands…
There’s a Reason You’re Seeing Those Doughnut GIFs
Tenor, the popular GIF search engine, is charging brands six figures for better placement. On…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
How digital helped Domino’s overtake Pizza Hut
Based on global retail sales, pizza chain Domino’s last week achieved the distinction of becoming…