Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
Browsing: Twitter
For Brands, Twitter Is a Marathon, Not a Sprint
Opinion: Twitter long ago stopped being a 140-character-only platform, and its more engaging features offer…
Marketing is no longer the underdog to sales
Peter Strohkorb reviews commonly used strategies, and how sales and marketing teams can work together…
Moderate use of social media ‘builds resilience and wellbeing in young people’, report suggests
‘Moderate’ internet use was found to have some benefits for children, developing their social skills,…
How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership…
Twitter chief Jack Dorsey: ‘We’re doubling down on adtech’
Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech…
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
Advertising Superstar David Droga Knows How To Get In Your Head
“We work in an industry where people invent technology to avoid what we create,” says…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
How the Huffington Post Redesign Can Inspire Digital Publishing
When I was first a reporter in a radio newsroom in Spain in the late…