Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to…
Browsing: Twitter
Simply Measured offers “first social measurement API” for marketers
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and…
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Benjamin Franklin reputedly once said, “Tell me and I forget. Teach me and I remember. Involve me…
Why You Need to Start Video Marketing Now
Have you incorporated video into your marketing strategy? If not, it’s time you should. A…
How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…
The lost art of saying “I don’t know”
The “Leave” vote prevailing in the UK’s Brexit referendum was big news. It was fascinating…
6 tips to stand out in social media
In the competitive arena of social media, businesses must stand out or risk becoming irrelevant.…
What Marketers Need to Know About Chat Apps
The rise of social media changed marketing. Now, before some marketers have even fully adapted…
Beauty brands and celebrity: The new paradigm
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared…
How well do travel & leisure brands use social media?
Why and how do users of travel and leisure (T&L) products interact on social media?…