9 Tips for Creating an Awesome Brand
When creating your brand, it’s imperative that you think about everything from your logo to…
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Is Your PR Strategy Really Working?
Successful PR takes significant investments. These three signs can help you decipher if your PR…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…
Marketers’ 10 Most Common Copyright Questions… Answered!
I get asked some variation of the same 10 questions on a regular basis, so…
Mirror image, with a mind reader
Microsoft has developed a mirror that can read your emotions You CAN be smart and…
Brands Failing In Timely Response To Customers On Social Media
Brand behaviors don’t even come close to syncing up with people’s expectations on social media,…
Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…
How brands can create the right video content for each platform
Don’t let them tune out Video is all around us—on mobiles, laptops, tablets and TVs.…
How social platforms are transforming online publishing
Online Media Is Tested When Social Platforms Come to Town Online media companies are, once…