Think Local, Act Global: Marketing Strategies for Expanding Your Startup Around the World
Launching your company in new cities, or want to increase brand awareness in new markets?…
Browsing: Twitter
How a decade of Twitter schooled brands in immediate customer service
As Twitter clocks up its first decade, some brands are looking for more sophistication in…
What does ad-blocking mean for creative agencies?
Ad-blocking. It’s happening everywhere you look. It’s the digital equivalent of sticking all the direct mail…
Social Media Monitoring Versus Listening: Does It Matter?
A phone rings at your business. An agent answers, then makes a decision: either address…
4 Tips for Visual Content That Can Help Wow Your Customers
If your business needs more engagement on social media, a great image can go a…
Keeping up with the millennials
Millennials, Gen Y, the internet generation; no matter how you refer to 18- to 30-year-olds,…
Why social amplification is critical for the future of TV advertising
Over the past few years, big-ticket events, including the Oscars, from across the Atlantic have become landmarks…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
The untold potential of image recognition
Image recognition technology has the potential to transform digital advertising. The history of all technologies…
Game, Seth & Match!
Seth Godin: The Psychology of Success He’s been branded as a maven, a legend of…