Does culture really eat strategy for breakfast?
This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear…
Browsing: Uber
Jennifer Hyman on the Power of Relentless Optimism
The CEO and cofounder of Rent The Runway shares stories from the company’s inception to…
Could Air Travel Get Even More Miserable? Yes, and Here’s Why.
Were you planning on a last-minute trip to Orlando to visit Gov. Ron DeSantis’s favorite…
Why identity, as a valuable marketing tool, is at a turning point, per new report
A survey out today of 1,000 agency and marketing execs shows a majority believe user…
Why Martin Lindstrom thinks CMOs and businesses have lost contact with what matters
Business leadership guru, brand expert and author shares his fears around the state of play,…
The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Countries like China, Russia, and Saudi Arabia have tried to improve their image with sports.…