Inside the dissolution of Apple’s legacy design team
Apple’s design team is legendary. But following the death of Steve Jobs, dysfunction ran rampant,…
Browsing: Uber
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
7 ways to build your business and brand partnership muscle
We detail how chief marketing officers can lead their organisation’s external partnership strategy more effectively…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
This privacy ring is like an Incognito Mode for real life
Imagine this: You’re marching toward a protest when a police van rolls up. There are…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
4 BEST PANDEMIC PARODY ADS OF 2020
From sad piano chords to empty shelves, these filmmakers skewered all the coronavirus ad cliches…