‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
Browsing: Uber
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
Technology is anthropology
The interesting thing about the technology business is that, most of the time, it’s not…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
The two faces of the smart city
For some, surveillance is designed to be a luxury good that makes life more seamless.…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
What Will It Take for Uber to Become Profitable?
Uber has to fix its business model to make it profitable in a sustainable way,…
The Architects of Our Digital Hellscape Are Very Sorry
The Architects of Our Digital Hellscape Are Very Sorry If you’re feeling a bit uneasy…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…